Jersey Mike’s will offer its submarines by drone



You might think you should look out to sea to spot a submarine. If you’re in North Carolina, you better look up. This terrible joke is brought to you by a drone delivery service company called Flytrex, which just announced a partnership with Jersey Mike’s Subs.

I’ve been a Flytrex fan since the company delivered a beer via drone in 2015. Since then, the Israeli drone delivery company has expanded its business-to-consumer model, although growth has been largely limited by the need for special services. FAA waivers to fly beyond visual line of sight. This, in turn, has led to a patchwork of testbeds, but no dominant player in the commercial drone delivery game.

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Flytrex’s main US testbed is in North Carolina, where the company has expanded its drone delivery presence over the past two years. Flytrex made deliveries to the suburb of Holly Springs through FAA waivers that are part of the UAS Integration Pilot Program (IPP), which is designed to bring state, local and tribal governments together with operators and manufacturers of drones to accelerate the safe integration of commercial drones. . The program is seen in the industry as something of a springboard for drone manufacturers.

The partnership with Jersey Mike’s Subs brings some national chain influence to the effort. Customers in the service area can now command submarines both bow and stern, with a flight time of just five minutes.

This short delivery time is partly due to delivery service area limitations, which the FAA imposes. Flytrex offers its delivery service in cooperation with a long-time partner Causey Aviation Unmanned within the framework of a derogation which authorizes a radius of delivery of one nautical mile. While that sounds slim, it still represents thousands of homes, making it a remarkable testing ground, both on the technology side and in consumer adoption.

“We are thrilled to team up with Jersey Mike’s to deliver subs to the skies of North Carolina and look forward to expanding our partnership wherever they deliver their delicious food,” said Yariv Bash, CEO and co. -founder of Flytrex. “Drone delivery is accelerating faster than anyone could have imagined, and we’re excited to be at the forefront of this movement – using our technology to ensure retailers and restaurants can keep a ahead of the super-fast delivery curve.”

Flytrex recently launched another pilot in Granbury, TX near Dallas-Fort Worth, although it has been in North Carolina since September 2020. The choice of location is important given the good faith of the “First flight” status. The company now serves approximately 10,000 homes in North Carolina and Texas.

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