Playtech partners with betPARX to relaunch its iGaming and sports betting app in New Jersey and Pennsylvania

London, March 16, 2022 – Playtech, the global leader in gambling technology, today announced its partnership with betPARX to relaunch its iGaming and sports betting apps in New Jersey and Pennsylvania. The betPARX app in New Jersey and Pennsylvania is now powered by Playtech’s IMS platform and player account management (PAM) and includes Playtech’s proprietary iGaming, bringing its IMS technology to use for the first time. times in both states.

Mor Weizer, CEO of Playtech commented: “We are excited to continue to grow Playtech’s iGaming and Sportsbook partnership with betPARX in additional US markets. Playtech’s industry-leading software and expertise deliver a high-quality customer experience, and that’s exactly what “demands the highly sophisticated consumer market in the United States. We look forward to further expanding our footprint in the United States and working with betPARX to deliver world-class gaming and sports betting entertainment across multiple states and products.”

The new apps, powered by cutting-edge technology from Playtech, will allow consumers to access both sports and iGaming content, transforming the online gaming experience for consumers. Parx Casino, the largest casino in Pennsylvania, first announced the partnership between betPARX and Playtech in February 2021, making it the first operator in the US market to launch Playtech’s IMS iGaming platform. Playtech has partnered with betPARX and Gun Lake Casino to launch Play Gun Lake, a new iGaming app in Michigan.

Matthew Cullen, Senior Vice President of iGaming and Sports for betPARX commented: “We are incredibly proud to launch betPARX® in collaboration with an industry leading technology provider in Playtech. We have made the registration, deposit and withdrawal process as simple and smooth as anything in the world. industry. In addition, we have created a product that guarantees an excellent experience for any user, casino or sport. We invite everyone to download and play betPARX® and remember that Today just might be your day!”

Playtech’s IMS platform supports the majority of the world’s largest operators, making it the most successful B2B iGaming provider outside of the United States. The relaunch of iGaming and betPARX sports betting apps in New Jersey and Pennsylvania features several Playtech titles, including games developed by Playtech’s Origins and Rarestone Studios. The apps also feature plenty of third-party games, including IGT, Konami, and AGS, among others. Playtech’s IMS platform offers the industry’s most comprehensive online backend solution for all iGaming and sports betting – providing industry-leading, multi-product, multi-state offerings for the world’s largest operators.

Having recently been licensed as an Interactive Game Maker by the Pennsylvania Gaming Control Board (PGCB), it makes the Pennsylvania launch particularly significant as it becomes the third state in the United States that Playtech is now licensed and operational.

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