SBC Summit North America returns in person on November 30


After going virtual in 2020 due to COVID-19 restrictions, the North America Sports Betting Community Summit (SBC) Conference and Exhibition is back in person this year.

The event, which will be held at the Meadowlands Exposition Center in New Jersey, begins November 30 and will last until December 2. The main days of the conference are December 1 and 2, with November 30 featuring a launch networking event. The conference will feature discussions, business meetings and networking with some of the biggest players in the sports betting and iGaming industry.

Companies such as Rush Street Interactive, FanDuel, DraftKings and BetMGM are among the conference attendees, who also includes a trade show between 9 a.m. and 6 p.m. on December 1 and 2. Sports betting platforms, sports data and casino games are among the products that will be displayed.

Regarding the round tables, SBC has divided the two days into a few “tracks”, which include several different round tables centered around a global subject.

December 1 discussion on regulations, payments

The four tracks for the Wednesday portion of the event include “Leaders in Sports”, “Innovation & Technology”, “Regulatory Roundup” and “Payments”. The tracks will include group discussions taking place simultaneously.

The morning session of “Leaders in Sports” features a 40-minute panel discussion featuring Matt Prevost, Director of Revenue at BetMGM; Jon Kaplowitz, director of Penn Interactive; and Ezra Kucharz, Commercial Director at DraftKings. The trio will discuss trends and developments in the sports betting and iGaming industry, while Cathryn Lai, OpenBet Commercial Director, moderates the discussion.

In the afternoon, a group will discuss topics related to DFS in the “Innovation & Technology” course. Representatives from ProSwap, FanDuel, BetMGM and Spotlight Sports Group will be excited to hear how DFS can remain relevant in the years to come, even as legalized sports betting grows in popularity.

For those interested in Canada, a panel from the Regulatory Roundup track will discuss the country’s emerging betting market on Wednesday afternoon. The Canadian Football League will be represented in the discussion by Director of Marketing and Revenue Tyler Mazzereeuw. Paul Burns, President and CEO of the Canadian Games Association, will moderate the discussion.

Trustly opens the ‘Payments’ track, as two company representatives discuss the importance of efficient digital payments in sports betting.

Keynote speakers for December 1 are Soo Kim, Chairman of the Board of Directors of Bally’s Corp., and Bill Miller, President and CEO of the American Gaming Association.

December 2 looks to the future of sports betting

The four tracks for Thursday’s portion of the event are “The Future of Sports Betting,” “iGaming Americas,” “Engagement, Marketing and Affiliate” and “Capital and Growth”.

Early Thursday afternoon, the “The Future of Sports Betting” track will feature a panel discussion titled “The Changing Landscape of Tribal Sports Betting”. National Indian Gaming Commission Chairman E. Sequoyah Simermeyer and a few other panel members including Rob Lekites, vice president of retail sports betting at GAN, will look to the future of tribal gaming. Michigan and Florida will be among the states discussed during this panel.

Other noteworthy panels include a discussion on the future of iGaming by Rush Street Gaming President Richard Schwartz; Bally’s North American Interactive Division COO, Adi Dhandhania; Jeff Millar, Evolution’s North American Commercial Director; and Don Ryan, COO of GAN.

Sport gripBrett Smiley, the site’s editor, will participate in an afternoon panel on December 2 on maintaining an authentic voice as a brand. Sarah Oliphant Crennan, vice president and head of content at Yahoo Sports, is also on the panel.



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