Size of the $66 billion sports nutrition market, globally, by 2028 at 7.9% CAGR: Verified Market Research®

The growing base of sports nutrition consumers including sportspeople, bodybuilders and non-sportspeople who aspire to lead a healthy lifestyle can increase the growth of the sports nutrition market.

JERSEY CITY, NJ, May 10, 2022 /PRNewswire/ — Verified Market Research recently released a report, “sports nutrition marketBy type (protein powder, sports supplements, sports drinks), by end users (athletes, bodybuilders, lifestyle users), by distribution channel (supermarkets and hypermarkets, fitness centers, drugs and specialty stores) and By Geography According to Verified Market Research, the global sports nutrition market size was valued at $36 billion in 2020 and is expected to reach $66 billion by 2028, growing at a CAGR of 7.9% from 2021 to 2028.

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126 – Tables
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Overview of the global sports nutrition market

Each individual has different goals depending on their type of sport and fitness desire or recommended by coaches or experts in the respective fields. Experts and trainers are very familiar with the sports supplements available in the market and suitable for an individual. Experts mainly recommend products based on the nutritional content and ingredients used in sports supplements. Considering the increasing number of fitness clubs and gyms around the world, as well as the growing health consciousness of consumers, sports supplement manufacturers are focusing on improving their promotional strategies to attract a wide customer segment.

The growing base of sports nutrition consumers including sportspeople, bodybuilders and non-sportspeople who aspire to lead a healthy lifestyle can increase the growth of the sports nutrition market. Increase in lifestyle users that mainstream sports nutrition produces to obtain daily nutritional requirement and not for any other fitness activity or exercise may accelerate the growth of sports nutrition market during the period of forecast. Negative image due to adulterated products made using banned ingredients such as stimulants, anabolic steroids and prohormones may restrain the adoption of sports nutrition, which hinders the growth of the market during the period forecast.

The limited adoption of sports nutrition due to negative public perception may limit the growth of the sports nutrition market. An increase in product visibility due to the growing interest of manufacturers to promote their products at sporting events can provide tremendous opportunities for growth. Sports events are the best and most beneficial platform to promote and distribute sports nutrition and publicize various brands and products. Thus, the growing attention of sports nutrition manufacturers to promote their products may augment the market growth.

Key developments

  • In March 2020, The Coca-Cola Company acquired the remaining interest in Fairlife LLC from its joint venture partner, Select Milk Producers. However, Fairlife may continue to operate as a stand-alone business based in Chicago.
  • In April 2019Hormel completed the $465 million sales of CytoSport Protein Business to PepsiCo Inc. The sale to PepsiCo Inc. is expected to enable further growth for CytoSport and its flagship offering, increasing PepsiCo Inc.’s market share in the sports nutrition market.

Key players

Major players in the market are Abbott Nutrition, Inc., Clif Bar & Company, Glanbia Plc., GNC Holdings, Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc., Post Holdings, Inc., Reckitt Benckiser Group Plc., The Coca-Cola Company and Yakult Honsha Co., Ltd.

Verified Market Research has segmented the global sports nutrition market on the basis of type, end-users, distribution channel, and geography.

  • Sports Nutrition Market, By Type
    • protein powder
    • Sports supplements
    • Sports drinks
    • Energy bars
    • Others
  • Sports Nutrition Market, By End Users
    • Athletes
    • Bodybuilders
    • Lifestyle users
    • Others
  • Sports Nutrition Market, By Distribution Channel
    • Supermarkets and hypermarkets
    • Fitness centers
    • Drugs and specialty stores
    • Online channels
    • Others
  • Sports Nutrition Market, By Geography
    • North America
    • Europe
      • Germany
      • France
      • UK
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • Rest of Asia Pacific
    • ROW
      • Middle East & Africa
      • Latin America

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