On July 31, the popular vegan bakery and cafe Om Sweet Home closed its doors after almost five years at 708 Anderson Avenue in Cliffside Park. But, as they say, when one door closes another opens – and loyal bakery customers have something to look forward to! We spoke with Dawn Pascale, pastry chef and owner of Om Sweet Home, about the future of the company.
About the store
The store had its official ribbon cut on Friday February 17, 2020. Previously cooked in a commercial kitchen inside the Pilsener Haus in Hoboken since 2013, the Cliffside Park facility was Dawn’s very first showcase.
The outpost was approximately 800 square feet and included coffee and delicious baked goods served like pastries, muffins, donuts and custom cakes vegan, dairy-free, gluten-free, soy-free, wheat-free, and palm oil free, using organic non-GMO products made with its original alternative to non-dairy butter. He also offered coffee.
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Although the store is in Cliffside Park, Dawn’s delicious treats can be found at establishments in Hoboken and Jersey City like Black Rail Coffee, Bean Vault Coffee, and Bwè Kafe.
The last day of July, Dawn posted a video via Om Sweet Home’s Instagram page announcing the store’s closure. She has expressed her gratitude for her staff and customers over the years and reassured everyone that this is not the end of the road for the bakery. “This is not a farewell. Stay tuned, you haven’t seen the Last of Me yet.
The future of Om Sweet Home
We chatted with Dawn about what the next chapter of the business will be and she walked us through her next steps, sharing, “Stepping the business in a focused direction was a tough decision knowing that my retail space and my wholesale bakery side would both need to shut down. But the focus is now on our exclusive alternative to non-dairy butter and some new products in development! “
At this time, Om Sweet Home does not sell its baked goods to its local business partners. “We miss our business partners very much! If I can revive the bakery wholesaling business with new staff and new facilities, I definitely will. Our existing non-dairy butter business continues as we grow and expand our operations. As soon as our butter becomes available for retail again, we’ll update everyone!
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Regarding a potential new outpost, she says, “I see Om opening a small retail space in the next 9-18 months. The concept would be different from the bakery we had for four and a half years.
Stay tuned, we’ll keep you posted on the next chapter of Om Sweet Home and what it might look like!